VINI VICI hardly needs an introduction for anyone in Israel who loves electronic music. Matan and Aviram’s duo conquered the global trance scene, won several DJ Mag awards, and still manages to surprise every time.
The brief: to give a brand that was born in Israel and plays to audiences all over the world a single visual identity: striking, memorable, and working everywhere the duo meets its fans, from a CD cover to the screen.
The project grew out of a relationship of many years. Omri Azran has known Matan and Aviram for a long time, and in the period before VINI VICI he designed graphics for their earlier act, Sesto Sento.
One day Matan came with the idea and concept for VINI VICI. That began weeks of joint work on every small and large detail, until the identity we see today took shape. The closeness between designer and artists made it possible to fine-tune a brand that feels like theirs rather than a template.
The central symbol is a series of figures evolving from an ape walking on all fours to an upright person with headphones and an arm raised to the sky. Beneath it VINI VICI is set in rough lettering that looks engraved. The image tells a story of evolution: music becoming a global culture, and in the end one person on stage with a hand in the air.
The white VINI VICI logo on a dark background: a sharp monochrome mark that works on any surface.
A strong symbol has to survive changes of colour and material. In the colour version every figure is filled with the flags of many countries, a nod to the duo’s global audience. In another version the logo appears in soft silver on a light concrete background. Alongside them, a colourful mandala-style illustration widens the visual world beyond the logo.
The branding moves from screen to product: two CD covers built on the same symbol, and an illustration that widens the visual world.
A video clip from the shows: a huge stage, a crowd with hands in the air and festival colours, exactly the energy the branding is meant to convey.
The line that accompanies the project says it all: THE BEAT JUST GOES STRAIGHT ON ON. Branding for music should feel like a beat: clear, continuous and contagious.To the official VINI VICI website ←
Branding an artist starts with a concept rather than a logo. In the VINI VICI project the idea came from the artists, and a symbol was built around it that tells a story of evolution, from an ape to a person with a hand in the air. Such a symbol has to be simple enough to work as monochrome and strong enough to survive changes of colour and material, so it has a white version on a dark background, a colour version with national flags and a silver version on concrete. After the symbol come the applications, such as CD covers, illustrations and video. More branding work is in the portfolio.
Close work with the client is part of the story. Here the designer had known the artists for years and was a partner in work that lasted weeks over every detail. If you are an artist, creator or business that wants a brand identity, you can start with a conversation with the team, estimate the cost in the calculator and continue to website development. Another professional branding example is an accounting firm in Haifa.
We build complete brand identities for businesses, artists and creators, from the symbol to the website and system, in Israel and abroad.
