Ela Alzami runs an independent skin and beauty clinic. In her daily routine every appointment goes through messages, calls and a paper diary or the phone. That works while there are few clients, but once the clinic grows, appointments collide, clients forget, and hours go on scheduling instead of treatments.
She was not looking for another brochure site. She wanted her clients to hold the clinic in their pocket: open it from the home screen, see their next appointment, book a new one and receive their benefits, all in Hebrew, in the right direction and without dealing with downloads. We had already developed Ela’s website and booking system, and the app was built on top of them.
The challenges we defined together:
- A real app experience: not a shrunken web page, on both Android and iPhone.
- Short, safe booking: one that ends in a confirmation and not in another phone call.
- Protecting client details: in line with the Privacy Protection Law, including Amendment 13.
- Simple maintenance: no version management, app stores or development fees for every update.
