'Central Bark' is Israel's leading center for professional dog training. The business grew far beyond the boundaries of a standard brochure website. They needed a fully-fledged E-commerce store, a digital training course platform (LMS), and a complex registration system for camps and events.
The Core Challenge: The easy (and terrible) industry solution is to install dozens of heavy, conflicting e-commerce and learning plugins. This creates a slow 'code monster', security vulnerabilities, and a disjointed user experience that drives away customers and severely hurts search engine rankings.