We build a complete brand, from the logo to the brand book and design system, and design website and app interfaces that are a pleasure to use. A software development company from Haifa that holds both the design and the code, so what is designed is what gets built.
A logo is only the sign. A brand is the promise the customer feels at every touchpoint with you: in color, typography, tone of voice, the website, the business card and the app. Proper business branding starts with strategy, who you are, who you speak to and what makes you different, and only then moves on to design.
The result is a complete, consistent brand identity: a logo in versions for every use, a color palette, typefaces, icons, a brand book and a design system from which a website and an app can be built. Every touchpoint then looks and feels like the same business.
See the branding projects in our portfolioUX design is the experience: how a user finds what they came for, how many taps it takes to order and what happens when they make a mistake. UI design is what they see: the buttons, text, colors and spacing. Together they decide whether a website or app creates enquiries or loses customers.
We start from the user and the business goal, build flows and an interactive prototype, and design every screen in the language of the brand. The design is accessible from the start, in line with the Israeli standard and WCAG, and is delivered as a design system that our developers implement in clean code.
Every project is tailored to the business, but these are the components of a complete brand that also works in the digital world.
An analysis of the audience and competitors, and a definition of values, message and tone of voice. Design decisions are tested against the strategy, not against personal taste.
An original mark in versions for dark and light backgrounds, horizontal and stacked, and as a symbol only for icons and stamps, in vector files.
A defined palette with usage ratios and accessible contrast, and typefaces that support Hebrew and English and load fast on the website.
A document that explains how to use the identity: strategy, logo, colors, typefaces, icons, application examples and what not to do.
Components, spacing and styles that define a button, a form and a card once, so every page and screen is built in the same language.
A business card, stationery, social media, presentations, a website and an app, so the brand appears consistently wherever customers meet you.
Four complete brand identities, each from a different field. Open any of them for the full story: the challenge, the design decisions and the deliverables.
Without changing a single line of the logo we built a complete identity: a symbol analysis, three brand values, a blue palette, a typeface, 8 logo versions, 15 icons, a brand book and a design system for the website.
Read the case studyAn identity built around an illustration of Lady Justice in a fine gold line: six logo versions, a palette of golds and a sand tone, three serif typefaces, and business cards, stationery, a website and social media.
Read the case studyThe ii mark, a graphite, paper and copper palette, three typefaces, the ii pattern and a full brand book for a Haifa accounting firm: an identity as calm and precise as the work itself.
Read the case studyA logo derived from the handwriting on the cover, three core colors, three typefaces, voice principles, illustrations, a 10-chapter brand book and a design system the store website was built from.
Read the case studyGood interface design is the result of a process and not of a moment of inspiration. These are the stages and deliverables:
Real screens from apps we designed and developed, from specification to the device. Open any of them for the full story.
An app wired into the existing store: the same basket, prices and loyalty club. Payment stays on the secure website and notifications respect the Sabbath.
Read the case studyA mobile app that shows each driver and measurer only their own daily schedule, updates stop status in real time and collects a digital signature from the customer.
Read the case studyFour-step booking, upcoming appointments and a client card, on Android and iPhone. Installed in one tap from the home screen, with no app store and with privacy built in.
Read the case studyEmployees clock in and out from the phone with location verification, on iPhone and Android, with no app store: a link by SMS and the app is installed in one tap.
Read the case studyMore apps we developed:The BarkBoard dog boarding app
More websites we designed and developed:The Ela Alzami booking websiteThe Bakes storeThe Ayelet Insurance website and wizardsThe 2inaBOX property catalogue
Every stage is documented and approved by you before the next one begins, with no surprises along the way.
A conversation about the business, the audience and the competitors, and a definition of values, positioning and tone of voice from which every design decision is derived.
A mark and logo, a color palette, typefaces and icons, in a few initial directions that converge on one approved direction.
Flows, wireframes and a design for every screen of the website or app, including an interactive prototype.
Documenting the identity and the interface components so everyone who works with the brand, today and in the future, can apply it correctly.
Moving from design to clean code by our developers, and applying the identity in print, social media and marketing materials.
Updates, new applications and expansion of the design system as the business grows, so the brand stays consistent.
In most cases one designer hands over files and another developer has to decode them. With us the team that designs is the team that develops, so the design is made from the start to be implemented quickly, accessibly and without compromise:
Business branding is the process in which a company defines who it is, who it speaks to and what sets it apart, and turns that into a consistent visual and verbal language. Logo design is only one part of it. A complete brand also includes colors, typefaces, icons, a tone of voice, usage rules and applications on the website, the app, in print and on social media.
The difference shows when the business grows. Without a defined identity, every document, post and website page looks different. With a brand book and a design system, everyone who works with the business knows exactly how the brand looks and what not to do to it. The clearest example is the Ayelet Insurance and Finance branding, where we built a full language around an existing logo without changing a single line of it.
UX/UI design decides whether a visitor understands within seconds what you offer and manages to order, call or leave details. UX is the whole experience: the flow, the order and the speed. UI is the design you see: buttons, text, colors and spacing. An in-depth guide to the logic behind this appears in the article on the psychology of UX/UI design.
We start from the specification of users and the business goal, build flows and wireframes, and hand an interactive prototype for approval before any code is written. The design is accessible from the start, in line with the Israeli accessibility standard 5568, which saves costly fixes after launch. Real screens can be seen in the Fredi field app and the Bakes app.
The process starts with an introductory conversation about the business, the audience and the competitors, continues to a visual identity in one approved direction, and moves on to interface design, a brand book and a design system. Application and clean-code development come at the end, followed by ongoing support. Every stage is documented and approved by you before moving on.
When the brand is built together with a website or an app, we first write a specification, as explained in the guide on how to write a software specification, and at the end we go through the website launch checklist. The scale of the investment can be estimated with the cost calculator and the guide to how much a website costs in 2026.
Not every business needs to start from scratch. When a strong logo already exists, a full language can be built around it and the logo left as it is. That is what we did for Ayelet Insurance and Finance, and the result is the same logo with colors, a typeface, icons and a design system that connect the website, social media and documents. When the existing identity does not tell the right story, as in the case of the law firm of Motlak Badran, a new identity is built around one central idea.
Choosing correctly between a refresh and a rebrand is done in the specification call, after checking what already works. In the Ruzin-Iluz branding and the branding of The Great Poop Book as well, we started from what existed and built on it instead of replacing everything.
We are a software development company in Haifa and work with businesses from across Israel and abroad. The branding and design service suits businesses that are starting out and want a professional identity from day one, businesses that have grown and whose look is no longer consistent, and anyone building a website or an app who wants the design and the code to come from the same team.
We carry the design on into website development or app development with the same team, and branding can also be ordered separately. Past work can be seen in the portfolio and all services on the our services page. For a no-obligation introductory call you can reach us through the contact page.
A short, no-obligation introductory call, and together we will work out whether you need a new brand, a refresh or an interface design for a website and an app.
